SOUTH BEND, Ind.--(BUSINESS WIRE)--Groupon (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 500 markets around the world, launched in South Bend on January 17, 2011.
“Home to the University of Notre Dame and known for its arts, museums and entertainment, South Bend is an excellent match for the Groupon model,” said Rob Solomon, president and chief operating officer of Groupon. “We will bring students and residents unbeatable deals from South Bend’s top businesses, while creating new streams of revenue for local merchants.”
Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $1.5 billion for subscribers worldwide.
“Groupon brings buyers and sellers together in a fun and collaborative way,” said Solomon. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”
During its first week in South Bend, Groupon’s featured deals included yoga classes, a pastry shop and spa services. Upcoming deals include cooking classes, a local hardware store and bistro fare. South Bend joins Indianapolis, Fort Wayne and Evansville as Indiana’s fourth Groupon market.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
For more information on Groupon apps for the iPhone, Android and BlackBerry, visit http://www.groupon.com/mobile.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.