FORT WORTH, Texas--(BUSINESS WIRE)--To celebrate its 100th anniversary, Tony Lama Boots® – the world’s most recognized western boot brand since 1911 – is hosting a nationwide, historic “sole search.” For loyal consumers who think they have the oldest pair of Tony Lama Boots in their closet, the “Oldest Boot Contest” will gift one winner prizes cowboys and cowgirls dream of.
The deserving winner will win a custom pair of made-to-measure, monogrammed Signature Series Tony Lama Boots. The grand prize also includes a trip for two to the 2011 Wrangler National Finals Rodeo in Las Vegas – the premier championship event of the Professional Rodeo Cowboys Association.
Additionally, 12 finalists will receive a pair of Centennial Collection boots and the honor of having their own vintage pair featured in a special 2012 Tony Lama Boots calendar and commemorative poster. Fans will also receive a $15 rebate off their next Tony Lama Boots purchase for entering. See official contest rules here.
Fans can enter the “Oldest Boot Contest” on the Tony Lama Boots website now through Thursday, March 31. To enter, fans must submit a picture of their boots along with the year they were made, and a short paragraph describing why they should be chosen as THE oldest Tony Lama Boots.
“We’ve received amazing stories over the years from people who have had their Tony Lama Boots for decades. For our centennial anniversary, we thought what better way to honor those loyal consumers than through a friendly competition,” said Randy Watson, president and CEO, Justin Brands, Inc. “With the Oldest Boot Contest, we’re offering Tony Lama Boots wearers the chance to showcase their vintage pair, and in return we’re showing our appreciation by offering great prizes. We look forward to what we’ll uncover.”
In further celebration of the anniversary, Tony Lama Boots unveiled two new boot collections in its 100th year:
Centennial Collection: In stores now for a limited time only, the Tony Lama Boots Centennial Collection for men and women is embellished with the brand’s exclusive anniversary logo and handcrafted in the U.S.A. Available at select western retailers nationwide through 2011, the boots retail for $250 and are accompanied by a certificate of authenticity.
Signature Series: The Signature Series is a new line of boots with classic Tony Lama Boots styling including intricate stitching and detailing, hand-tooling, various toe and heel profiles and classically updated colors. Starting from $800 and going up to $1,500, eight men’s and four women’s styles are currently available at retail. For the avid collector, a limited quantity of 500 pairs of one special style within the Signature Series will be up for grabs, accompanied by their own certificate of authenticity.
For more about Tony Lama Boots and the centennial celebration, visit the brand on Facebook and Twitter.
Tony Lama Boots®
With a variety of boot collections including Americana – proudly handcrafted in the USA – Tony Lama Boots® continues to be a leading western and equine footwear brand since 1911.
Tony Lama Boots products are available for men, women and children at western specialty stores across the country and online footwear retailers.
Tony Lama Boots® is a division of Justin Brands, Inc. Justin Brands is a Berkshire-Hathaway corporation (NYSE: BRKa) and the world’s largest manufacturer of western footwear. Its divisions also include leading footwear brands such as Justin Boots®, Nocona Boots®, Chippewa Boots® and Justin Original Workboots®.
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