LONDON--(BUSINESS WIRE)--Penned by Top Position’s operations director, Rebecca Appleton, the book is a comprehensive, step-by-step guide to leveraging online PR and social media marketing for increased brand awareness, more successful link building and better search engine rankings. Drawing on five year’s hugely successful work heading national and international online marketing and SEO campaigns, the search engine optimisation agency’s book is a definitive how to guide. It is a marketing tool no small business owner or web site publisher operating online should be without.
Unmasking tried and tested techniques used by Top Position to generate precious online column inches on internationally respected web sites including CNBC, Reuters, Bloomberg, FT.com and more, ‘Online PR and Article Marketing – Skills for SEO Success’ is a small business book shelf must. Starting with the basic principles of SEO and PR, each chapter walks the reader through such tasks as developing story ideas, correct news release formatting, creating a targeted media distribution list and how to effectively carry out media follow up. Subsequent chapters on social media include dozens of suggested distribution outlets and social networks suggestions, equipping the reader to increase visibility and improve search engine optimisation results.
Rebecca Appleton said, “Online PR and social media is something that has seeped into the consciousness of many small business owners over the course of the last 12 months. Driven by the need to take a hands on and proactive approach to web site publicity without the luxury of a large budget, online PR activity and social media usage by small business in the UK has reached a pivotal moment. This book is the result of more than five years of practical experience at the social media and online PR front line and is full of tips and tricks, handy hints and sure fire ways to make a business stand out online.”
Top Position was one of the first SEO agencies to champion the use of online PR and social media in organic optimisation activities. The agency used these techniques from the first day of its first SEO campaign, giving it a massive advantage of those just recently switching on to PR possibilities. The firm has staffed its organic search team with a mix of SEO experts and professional online journalists, giving a winning combination of better keyword placement and increased brand penetration.
To find out more, visit http://www.TopPosition.co.uk or purchase your copy of ‘Online PR and Article Marketing – Skills for SEO Success’ from Amazon now. The introductory price of the book is just £3.44. Free copies are available for those who wish to discuss their SEO campaigns with Top Position. Simply call 0800 094 9001 or visit https://www.topposition.co.uk/forms/free_seo_ebook.html
Established in 2001, Top Position is a search engine optimisation, online PR, social media and PPC agency.
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