Research and Markets: Greece Tourism Report Q1 2011

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/fe5ddc/greece_tourism_rep) has announced the addition of the "Greece Tourism Report Q1 2011" report to their offering.

Greece Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Greece's tourism industry.

Tourism Overview According to official data sources, foreign visitor arrivals to Greece fell by 5.4% year-on-year (y-o-y) in H110. As a whole. the EU recorded a 6% fall y-o-y in arrivals, while the top four source markets within the region, the UK, Germany, Bulgaria and Italy, also all recorded negative growth. Visitors from the US fell relatively sharply, down some 14% y-o-y. However, the number of arrivals from Russia grew remarkably (+67% y-o-y), with visitors from Serbia also up 10% y-o-y. Highlighting continuing problems for the sector, the tourism ministry stated that Greek tourism revenues fell by 7% during the first eight months of 2010.

Hospitality Hotel revenues in the Athens region declined by just over 6% y-o-y in the period January-August 2010. During the traditional high season, during July and August, both three- and four-star hotels also reported sharp declines in revenue per available room. The average room occupancy rate stood at 57.7%, with revenue per available room at EUR63.14 over the eight-month period. More recent data for September show Athens hotels occupancy rates dropped substantially, falling 10.3% compared with the same month in 2009, with rates down nearly 7% y-o-y for the first nine months of 2010.

Strikes And Bombs In October, in a move that provided for a negative impact on the tourism sector, Greek riot police used tear gas to clear striking staff blockading the Acropolis, the countrys most famous ancient site. In November, small bombs exploded at the Swiss and Russian embassies in Athens, whilst several other suspicious packages were destroyed by the authorities. Two suspect packages were also detonated by police at the cargo terminal of Athens Airport.

Key Topics Covered:

  • Executive Summary
  • SWOT Analysis
  • Greece Political SWOT
  • Greece Economic SWOT
  • Greece Business Environment SWOT
  • Industry Forecast Scenario
  • Arrivals
  • Tables

Companies Mentioned:

  • Aegean Airlines
  • Grecotel
  • Hilton Worlwide
  • Olympic Air
  • Regency Entertainment

For more information visit http://www.researchandmarkets.com/research/fe5ddc/greece_tourism_rep

Contacts

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Contacts

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716