NEW YORK--(BUSINESS WIRE)--Emailvision, the global leader in software as a service (SaaS) for email marketing, today announces it has acquired ObjectiveMarketer, a pioneer in social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
Since its inception in 1999, Emailvision has grown to become the global leader in SaaS for email marketing. As social media is moving from a novelty to a mainstream form of communication for brands around the world, it has created a disruptive force in online marketing. Emailvision has made this acquisition because email marketers need the capability to seamlessly integrate social media into their everyday campaigns and measure return on investment.
Nick Heys, CEO of Emailvision said: “The acquisition of ObjectiveMarketer is an incredibly exciting step in the evolution of both Emailvision and online retention marketing. Social media has rapidly evolved from becoming a personal habit to a business- critical form of communication and revenue generation for brands. Online marketers need to manage marketing programs across all of the major social media channels. It’s also evident that many email marketers are increasingly required to be community managers; they need the tools that can rapidly help them to adapt to this new role. Working together, Emailvision and ObjectiveMarketer will provide an industry first for these professionals by giving them solutions that automate campaign management and provide measurable results across every major online marketing channel.”
ObjectiveMarketer is one of the most pioneering companies in social media marketing today. The ObjectiveMarketer software is used by some of the most innovative brands in the world including Cisco WebEx, Answers.com, BMW Motorrad, and MINI Colombia. Its social capabilities will expertly compliment Emailvision’s flagship product, Campaign Commander, which is used by thousands of online marketing managers around the world to manage their email and mobile campaigns.
The combination of Emailvision and ObjectiveMarketer represents industry leaders who are setting the pace and establishing best practices in campaign management across all of the major channels including email, social media, mobile devices, and SMS. According to a recent report from Mashable, ObjectiveMarketer was identified as a company defining the future of social media industry – “Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward”1. Emailvision is committed to making immediate investments in ObjectiveMarketer’s R&D to keep a very high rate of innovation in the fast moving world of social media marketing.
Amita Paul, Founder and CEO of ObjectiveMarketer said: “We’re delighted to become a part of the Emailvision family and are very much looking forward to maintaining the high levels of innovation we have established at ObjectiveMarketer. We feel our product compliments Emailvision’s Campaign Commander perfectly and that we will now be able to significantly accelerate and scale the leading technology and support we provide to both existing and potential clients.”
About Emailvision
Founded in 1999, Emailvision has grown to become the global leader in software as a service for email and social marketing. The Emailvision mission is to provide excellence in technology and services for online relationship marketing.
With offices in over 17 locations, Emailvision delivers over 4 billion messages per month on behalf of 3,000 clients located around the world. Emailvision provides a pioneering technology platform, industry leading deliverability rates, relationships with over 150 global ISPs, and best-in-class client services. Our quality of service is driven by over 10 years of research and development and passionate employees who spend 100% of their professional lives teaching and learning about the tremendous power of email and social marketing.
About ObjectiveMarketer
ObjectiveMarketer is a fast growing start-up based in Redwood City, California with Social Media Marketing solutions that enable organizations to actively manage and measure their social engagement practices across all major social media channels. The vision of ObjectiveMarketer is to provide scalable enterprise solutions for brands and businesses that will provide consistent excellence in Social Media Marketing.
Amita Paul founded ObjectiveMarketer in 2008. A bright entrepreneur of the Social Media generation, Amita brings with her over 15 years of Product Management and Marketing experience from a wide range of industries including Retail Management, Email Marketing, Direct Marketing, and Information Retrieval. Advisors to ObjectiveMarketer include Guy Kawasaki of Garage Technology Ventures, entrepreneur Marylene Delbourg-Delphis, and Susan Bratton, co-founder and CEO of Personal Life Media.
1 Involver Simplifies Social Media Management for Brands with AMP, Mashable, 13 July 2010