CHICAGO--(BUSINESS WIRE)--The Americas’ SAP Users’ Group (ASUG), the world’s largest community of SAP professionals, today launched a new online magazine to provide members with insights on the latest technology and SAP news.
ASUG’s new online magazine, ASUGnews.com, will provide independent coverage and analysis of SAP-related news. It also will highlight customer successes and challenges to represent the expertise and insights of the user experience. The magazine is the centerpiece of several new ASUG initiatives designed to ensure that the voice of the customer continues to have influence in the SAP ecosystem. ASUG has appointed technology journalists Courtney Bjorlin and Thomas Wailgum to lead the online magazine. Wailgum and Bjorlin will act as co-editorial directors.
“Courtney and Tom join us at a pivotal moment,” said Bridgette Chambers, ASUG CEO. “We’re celebrating our 20th anniversary, and ASUGnews.com epitomizes the host of new content and education improvements we’ll launch this year for our members. Courtney and Tom will help communicate ASUG news and developments, lend relevance to the trends and issues that affect the SAP customer community, and ensure that SAP keeps its promise of listening to its customers. They are award-winning journalists who understand the SAP ecosystem and are capable of independently evaluating news and figuring out what it means for the customer. We’re thrilled to have them on board.”
Bjorlin comes to ASUG with seven years of reporting experience. For the past three years, she has covered SAP and the enterprise applications market for TechTarget as the editor of SearchSAP.com. Through articles, blogs, videos and podcasts, Bjorlin identified IT trends and provided SAP news analysis for SAP users and application professionals. Bjorlin has made it her goal to allow the SAP users, not the enterprise applications’ market, to dictate coverage and analysis. Before working at TechTarget, she was a daily newspaper reporter at The Union Leader in New Hampshire and The Eagle-Tribune in Massachusetts.
“I’m excited to continue reporting on the SAP ecosystem through a vehicle that speaks directly to and for end users,” said Bjorlin.
Wailgum brings nearly 15 years of technology reporting, writing and analysis experience to ASUG. Most recently, Wailgum was Senior Editor for CIO.com and CIO magazine, where he provided coverage of SAP and its customers, consultants and IT partners.
“Having sat across the table from the leaders of many organizations that run SAP, I’m acutely aware of the value that can be provided by a resource like asugnews.com,” said Wailgum. “SAP is a core part of so many organizations; executives are always interested to learn how they can use it to run their operations more effectively.”
Wailgum’s articles, interviews and blog posts have covered SAP and the enterprise software market from all angles: success stories, articles on application portfolio management, ERP project failure, upgrade planning, and maintenance and support tactics, as well as analysis of on-demand and cloud computing strategies.
For more information about ASUG, visit the ASUG Press Room.