WASHINGTON--(BUSINESS WIRE)--NASA, the White House and People for the Ethical Treatment of Animals (PETA) outpace other public sector organizations when it comes to social media savvy and online strategy, according to the first annual Digital IQ Index® for the Public Sector. Authored by dean of The George Washington University School of Business (GWSB), Doug Guthrie, NYU Stern Professor Scott Galloway and a team of experts from L2, the index measures and ranks public sector organizations’ Digital IQs across four dimensions: effectiveness of an organization's site, digital marketing, social media and mobile platforms. The index found that while digital participation was nearly widespread across the 100 public sector organizations studied, most organizations are still taking an old media approach. The categories created for the organizations analyzed are: independent agencies, executive branch, advocacy organizations, armed forces, political parties, industry associations and multilateral organizations.
Link to Study: http://www.l2thinktank.com/publicsectordigitaliq/
On Thursday, Jan. 20, 2010, Dean Guthrie and Professor Galloway will host the Social Graph Clinic at GWSB to highlight findings from the Digital IQ Index. Please visit the following link for the registration and full agenda: http://l2socialgraphdc-DigitalIQPressRelease.eventbrite.com/.