DURHAM, N.C.--(BUSINESS WIRE)--RateIntegration, Inc., a leading provider of customer loyalty and campaign management solutions for global communications service providers, today announced that it has rebranded its business as Sixth Sense Media. This rebranding is part of a company-wide strategic shift to focus squarely in the growing mobile marketing, advertising, and commerce marketplace. This move follows on the heels of several key customer wins which will be announced over the coming months.
Sixth Sense Media’s core offering is a real time, trigger-based mobile marketing platform for OEMs and partners seeking to expand their multi-channel digital marketing platforms. The company will also provide turnkey loyalty marketing and campaign management services to consumer brands.
“Sixth Sense Media’s core strengths stem from our rating and billing solutions that have the ability to process high volumes of transactions, compare these against customer profile data and apply complex and dynamic business rules to deliver specific outputs, all in real time,” said Thomas Thekkethala, President and CEO of Sixth Sense Media. “Our customers see these capabilities as key requirements for the next wave of mobile marketing. The ability to process triggers, such as location, transactions and dynamic profiles, creates just-in-time promotions that are highly personalized and contextually relevant. These promotions help marketers have a ‘sixth sense’ of what each consumer needs, ultimately resulting in higher opt-in and conversion rates.”
The Sixth Sense Media platform offers an unparalleled level of interactive marketing over the mobile channel. Whether over SMS, mobile web, or within smartphone applications, the platform itself allows marketers to implement specific promotions and treatments aligned to the lifecycle of their customer. These include specific features to implement marketing tactics such as customer retention, customer up-sell, and complex multi-tiered loyalty programs. As customers respond to promotions, their response and physical location, coupled with their personal history, are used as marketing triggers. This information gives marketers the ability to deliver micro-segmented, contextually relevant and highly personalized marketing messages and promotions to their customer base.
The Sixth Sense Media managed service utilizes the Sixth Sense Media platform to deliver custom services which are developed in collaboration with the Sixth Sense Media marketing team. The service offers pre-launch discovery, campaign development, and post launch analytical reporting.
Sixth Sense Media offers a real-time marketing platform and managed service that delivers highly personalized and interactive customer engagement via the mobile channel. Our solutions result in increased customer retention and greater brand engagement that drives conversion for both in-house products and services as well as 3rd party brands and affiliates.
The key to our customers’ success is in our unique lifecycle trigger marketing platform that leverages a mobile consumer’s real-time context (actions and location) with their past behavior and dynamic profile (demographics, purchases, history) that results in “just in time” promotions. As a result, we enable companies deliver a wide-range of micro-segmented, contextually relevant and personalized promotions that can reward loyal customers, retain customers who are at risk of churning, offer customers up-sell opportunities, and offer targeted advertisements.
Sixth Sense Media has its corporate headquarters in the Research Triangle Park, Raleigh, NC, USA. For more information, visit http://www.sixthsensemedia.com.
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