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e.l.f. Explores Immersive Commerce Within Its e.l.f. UP! Experience on Roblox as First Beauty Brand

e.l.f. is expanding its collaboration with Roblox, becoming the first beauty brand to test real-world commerce on the platform. (Photo: Business Wire)
e.l.f. is expanding its collaboration with Roblox, becoming the first beauty brand to test real-world commerce on the platform. (Photo: Business Wire)

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