HUNT VALLEY, Md.--(BUSINESS WIRE)--The COVERGIRL brand believes in helping women tap into what's uniquely special about them and working it with confidence – celebrating a style that only they can rock. So it’s fitting that the beauty brand that’s all about “doing you” authentically is partnering with Janelle Monáe for an exciting new chapter of her life journey. The celebrated artist, once called a “different kind of diva” by Vogue, just wrapped her first COVERGIRL advertising shoot, which is scheduled to debut in the September issue of that publication next week. Monáe, who is already a renowned style icon with her signature black-tie wardrobe and striking hairstyle known as a "Monae," becomes the newest COVERGIRL today, and she is on a unique mission to encourage women to use all their artistic powers to play, change, and transform.
“I believe it’s time that women truly owned their superpowers and used their beauty and strength to change the world around them,” said Monáe. “One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique. Becoming a COVERGIRL is truly an honor and a gift: it opens up a new platform for me to inspire women to feel stronger, braver and more beautiful inside and out.”
“Ever since Janelle made her electrifying arrival on the music scene, she has captured our imaginations, stirred our souls, and made us all move our feet,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Janelle is a true force of energy and a beautiful spirit who truly delights in her creative journey, not just the destination. We’re elated and can’t wait to show the world another dimension of her artistic ‘superpowers’ as a member of our COVERGIRL family.”
Janelle Monáe has been widely lauded by the music industry for her energetic performances, dynamic voice, genre-bending artistic sensibility, and visionary approach to songwriting. Monáe’s debut concept album “The ArchAndroid” was released to widespread acclaim. This epic “emotion picture” (a term she coined) earned her multiple Grammy nominations and accolades from Associated Press, The Guardian, The Chicago Tribune, and the LA Times, who all named “The ArchAndroid” the #1 album of 2010. In addition to these accolades, Janelle Monáe was a recipient of the 2011 ASCAP Vanguard Award and included in the first-ever Women Who Rock exhibit in the Rock & Roll Hall of Fame earlier this year.
Most recently, she made a guest vocal appearance on the hit song, “We Are Young” with the band Fun. The song reached No. 1 on the Billboard® Hot 100 chart and gave Monáe her first appearance in the U.S. Top 10, as well as her first MTV VMA nomination. Furthermore, Monáe is also a rising social innovator with her own non-profit organization Super7, which is committed to providing essential "Super Powers" to young women and young girls everywhere, focusing on their health, well being, and personal dreams.
Since its introduction in 1961, the COVERGIRL brand has been a beauty industry leader in providing women with the makeup tools to rock their everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes such icons as P!nk, Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Canadian 2012 Olympian, Mary Spencer (Women’s Boxing).
Visit www.covergirl.ca for more information on COVERGIRL’s extensive lineup of products for women of every age. Like CG on facebook.com/covergirl, and follow the brand on Twitter at twitter.com/covergirl.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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