Beverly Hills Chamber of Commerce Powered by Business Wire
Business Wire Headlines

The Ocean in Motion: Aurora Blue Metallic is Nissan’s Newest Paint Color

Neutral car colors are massively popular. For decades, paint colors have been trapped in grayscale. About 80% of today's vehicles are some shade of gray, silver, white or black – up from 60% in 2004. Meanwhile, blue vehicles accounted for just 9% of sales in 2024. In a world where people crave individuality – custom sneakers, personalized playlists and a return of bold colors in pop culture – why are most cars colorless? Nissan is bucking the trend – offering a brand-new blue for 2025. Debuting on the all-new 2025 Murano, Aurora Blue Metallic is the perfect fit for the redesigned crossover's crisp lines and muscular rear haunches. (Photo: Business Wire)
Neutral car colors are massively popular. For decades, paint colors have been trapped in grayscale. About 80% of today's vehicles are some shade of gray, silver, white or black – up from 60% in 2004. Meanwhile, blue vehicles accounted for just 9% of sales in 2024. In a world where people crave individuality – custom sneakers, personalized playlists and a return of bold colors in pop culture – why are most cars colorless? Nissan is bucking the trend – offering a brand-new blue for 2025. Debuting on the all-new 2025 Murano, Aurora Blue Metallic is the perfect fit for the redesigned crossover's crisp lines and muscular rear haunches. (Photo: Business Wire)

Download