Green River Whiskey Resurrects Its Legacy - and a Ghostly Visitor - in First Brand Advertising Campaign in 100+ Years

Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, unveiled its first modern brand advertising campaign in over 100 years celebrating its steadfast, enduring history with a tongue-in-cheek nod to the past. The national campaign will be rolled out across streaming TV, digital video, social and out-of-home. At the center of the “Raise Your Spirits” campaign is an uncanny spokesperson: G.R., the Ghost of Green River. This spectral ambassador leads the platform with a mission to bring simplicity to a complicated world, embodying the distillery's deep-rooted heritage and commitment to quality while appealing to modern bourbon enthusiasts with a dash of humor and a splash of the supernatural. (Photo: Business Wire)

Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, unveiled its first modern brand advertising campaign in over 100 years celebrating its steadfast, enduring history with a tongue-in-cheek nod to the past. The national campaign will be rolled out across streaming TV, digital video, social and out-of-home. At the center of the “Raise Your Spirits” campaign is an uncanny spokesperson: G.R., the Ghost of Green River. This spectral ambassador leads the platform with a mission to bring simplicity to a complicated world, embodying the distillery's deep-rooted heritage and commitment to quality while appealing to modern bourbon enthusiasts with a dash of humor and a splash of the supernatural. (Photo: Business Wire)